There are many different kind of corporate events and it’s easy to get a bit confused.
Don’t you agree?
But understanding the basics will help to distinguish between all of them.
We explain all the types of corporate events you’ll find in the and how they are unique from each other.
If you’re planning a corporate event or need help planning an one, you may be wondering whether what you have in mind really constitutes an Event-with-a-capital-E, or whether hiring an event coordinator or manager is the right choice for you or your function.
Rest assured, if two or more people are going to be there, odds are it’s appropriate to hire an event management professional, or team of professionals, like Access1Solution Digital!
Event Management professionals are qualified and keen to do it all!
From small executive retreats to large-scale conferences and even the fun of a golf day for corporates, hiring an event management team means your gathering will go off without a hitch!
For more information on the kinds of corporate events Access1Solution Digital and other industry professionals undertake to coordinate and manage, just keep reading! We’ll help you narrow down the nature of your event first, so that we can help you plan accordingly!
What is a Corporate Event?
Before we go further, it’s important to understand what a corporate event is, and the differences between them.
For one, a corporate event can be anything from a small get-together with your team to a large-scale corporate golf day.
We’ve also got a bit of information on corporate retreats, corporate meetings, and other corporate events to help you narrow down your search!
And, if you’re not sure where to start, check out the different types of corporate events
What are the Most Common Types of Corporate Events?
( NOW Evertything in VIRTUAL/ Hybrid EVENTS Format )
Team Building Events
Trade Shows / Expos
Business / Corporate Dinners
Corporate Golf Days
Shareholder / Corporate Board Meetings
Year End Functions
Conferences are primarily networking events where industry professionals operating within the same sector or industry can meet one another in order to learn from one another, discuss future business opportunities and collaborations, and the like.
Conferences are, however, not just about small-talk and shared drinks.
Conferences present an opportunity for professionals to learn from and connect with one another on a specific theme or topic on a more formal level. A conference usually features or starts with a keynote address by a guest speaker, followed by smaller breakout sessions during the course of the conference.
That is to say that not all conference attendees are kept in the same place at the same time, and that multiple different lectures etc. will be run in different venues simultaneously, giving attendees the opportunity to prioritize their interests and learn from a diverse group of industry professionals in a short period of time by bringing them all together at the conference.
An ideal conference is thus a highly concentrated learning experience that brings industry professionals from all over the world together at the same place for a limited period of time so that they may connect with, learn from, and inspire one another.
Conferences allow professionals who may not otherwise have had any direct contact with one another to collaborate, to learn from, and to teach one another in person.
Conferences are usually large-scale events held over a greater than 24-hour period and so require more complex coordination than certain other types of events.
Key considerations include catering, accommodation, arranging airport transfers and coordinating speakers and guests etc.
Conferences are usually held at hotels as the vast majority of attendees may be from out of town, and cutting down on travel time maximizes the networking and learning opportunities the conference presents to attendees.
a. Pre-conference sessions
Networking is the first step in a conference, and while the majority of conferences in the past have been focused on the main conference event itself, conferences today are now often looking to encourage attendees to make use of the pre-conference sessions to meet one another, and to network.
This is done in order to help attendees meet industry professionals who may not be well-known to them, and who they may be able to learn from or teach.
Seminars are similar in aim to conferences in that they also provide an opportunity for companies and individuals operating in the same industry or sector to get together in order to learn from one another or to share information and network.
However, seminars are usually more formal in their educative efforts in that, one speaker typically addresses the entire group, and the entire group are always in the same place at the same time.
In other words, seminars offer attendees less choice and variety than conferences and are more focused on a singular topic.
Information exchange is typically more one-directional, and seminars are typically day or half-day events as opposed to weekend (or longer) affairs.
Seminars are usually conducted in the form of presentations, but other mediums, such as live demonstrations, can be used as well.
Seminars are typically aimed at professionals in a particular industry or sector.
Topics for seminars vary, but can include any combination of the following:
- **Research and development**: a speaker may discuss the latest R&D in a particular sector or a company may invite the latest research findings on a given topic to the audience.
- **Strategy**: a speaker may discuss the strategy of
3.Team Building Events
Team building events are in-house events aimed at boosting morale, improving on employee communication skills, and encouraging employees to work together efficiently.
Team building events should be fun, and should boost employee confidence and build on the company’s strengths.
Corporate team-building events can be anything from solving mental puzzles at an establishment like HintHunt, to completing complex outdoor obstacle courses as a team, or working together to solve riddles on a scavenger hunt.
There are a number of operations that specialize in corporate team-building, and the kind of activity you choose for your team building exercise will depend on the skills you are especially trying to foster among employees, and the age, physical fitness levels and general common interests of your specific group of employees.
Team-building events are typically half-day to full day events and usually take place during office hours in lieu of work as employees tend to resent using their weekends to work on team building, which would not be a good start to morale boosting!
Team Building Events can be as simple as an afternoon of working together on a scavenger hunt or a few hours of solving mental puzzles at HintHunt, or they can be a full day of team building activities, or a week-long event.
Team building events can be held at a number of locations including sports facilities like golf courses, theme parks, fairgrounds, beaches, and any other public or private property where a group of people can enjoy themselves.
Team Building Events can also be held at a number of different venues like boardrooms, conference rooms, or any other location
4. Trade Shows/Expos
Trade shows and expos are large-scale events that include multiple vendors or exhibitors whose area of operations fall under the umbrella industry being represented by/at the trade show.
Companies may choose to attend trade shows as exhibitors in an effort to reach potential customers, other members of the industry, or to source and connect with suppliers.
Organizations who host trade shows typically do so in an effort to establish themselves as industry leaders among those who attend and/or choose to exhibit in their trade show.
Event management musts for a trade show include negotiating sponsorship rates for trade show booth space, organizing celebrity guests or keynote speakers, advertising, promotional material and marketing strategies, etc.
Staff and cocktail-style catering may also require coordinating.
Trade shows provide an opportunity for a company to reach a large audience, and can also be an opportunity to source and connect with suppliers.
Trade shows are often organized and presented by event management companies or by an association or association of trade show vendors.
Vendors who wish to exhibit at a trade show must usually apply for a booth space and be accepted as a vendor.
Trade show exhibitors are typically organized into two distinct categories:
Category 1: Vendors
Category 2: Non-Vendors
5. Executive Retreats
Executive retreats and incentive programs usually go hand in hand in structures in which individual performance is rewarded by extending an invitation to an executive retreat.
Executive retreats are usually held in desirable locations and at luxury resorts, and while some time is usually devoted to developing the coming term’s organizational strategy, there is also ample time devoted to relaxation, exploration and excursions – this being the incentive bonus portion of the trip.
Executive retreats are some of the most expensive in-house corporate events on a cost per person basis, and incorporate all aspects of event management, and should be coordinated by a professional if you want all to go smoothly.
What are the Pros?
Excellent incentive for employees to maintain top performance, especially as you only need to reward a few top performers.
You can hold a business meeting during the retreat if you wish, and they can be held in the same locations as the retreat.
They are a great way to improve morale and team-building, and bring about a sense of community.
Executive retreats also provide a fantastic opportunity to let your staff get away from the office for a while.
6. Business/Corporate Dinners
Business or Corporate dinners can be many things, and the aim will determine the location and duration of said dinner.
If the dinner is an in-house strategy session, for example, a catered dinner in the office boardroom might be most conducive to a working dinner.
However, if the corporate dinner is an attempt to woo a prospective client over dinner, the dinner might be held at a formal restaurant and may conclude at a